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Live Webcast Replay

Understanding Value from the Customer's Perspective


Total Credits: 1 including 1 Business Management & Organization - Non-technical

Average Rating:
   4.3
Category:
ACPEN Industry Institute |  Industry
Faculty:
John L. Daly
Course Levels:
Intermediate
Duration:
1 Hour
Product Type:
Live Webcast Replay
License:
Access for 30 day(s) after program date.


Description

When a company has a unique, well-differentiated product, understanding value from the customer's perspective becomes the most important factor in profitable pricing.  Yet, many organizations adopt a "value pricing strategy" without having performed the analysis to understand either how much they could get for their products or the minimum acceptable price.  

 

This session discusses four techniques for understanding value and two cases which will allow application of the lessons learned.  

Basic Course Information

Learning Objectives

*Understand four techniques for understanding the customer's perception of product value


Major Subjects

*Value's role in product pricing

*When a value pricing strategy is and is not appropriate

*Four techniques for understanding value:  

- Expert judgement  

- Customer surveys  

- Price experimentation  

- Analysis of historical data  

 


Course Materials

Faculty

John L. Daly's Profile

John L. Daly Related seminars and products: 63

MBA, CPA, CMA, CPIM


John L. Daly, MBA, CPA, CMA, CPIM, is a Chelsea, Michigan-based management consultant specializing in costing, pricing strategy and pricing model development.  He has taught continuing professional education courses since 1995 and began doing ethics seminars two weeks before the Enron scandal.  John has been CFO for a Tier 1 automotive parts supplier and a large restaurant chain and COO for a window treatments manufacturer and retailer.  He is the author of "Pricing for Profitability", published by Wiley and Sons.


Dates

Tue, Aug 20, 2019 - 10:00a to 11:00a CDT
Thu, Sep 19, 2019 - 09:00a to 10:00a CDT
Mon, Oct 21, 2019 - 10:00a to 11:00a CDT
Tue, Nov 19, 2019 - 07:00a to 08:00a CST
Thu, Dec 19, 2019 - 04:00p to 05:00p CST

Additional Info

Basic Course Information

Prerequisites Some pricing experience is helpful
Advanced Preparation None
Course Developer Executive Education, Inc.
Designed For CEOs, CFOs, Controllers, Sales and Marketing personnel
Yellow Book No
Original Recording Date 02/22/2017
Date Added to Catalog 12/21/2016

Additional Information

Instructional Delivery Method Group Internet Based
Complaint Resolution Policy Please contact Anne Taylor for any complaints. anne.taylor@acpen.com, (972-377-8199).
Official Registry Statement

Business Professionals' Network, Inc. is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org


Course Registration Requirements Online Registration
Refund/Cancellation Policy Please contact the ACPEN help desk 1-877-602-9877 or help@acpen.com if you wish to cancel your attendance for a previously purchased webcast and are requesting a refund or transfer.

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Overall:      4.3

Total Reviews: 12

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